From February 2013 I am the Social Media Strategist at Pedro Garcia, Spanish Luxury Shoes Brand located in Elda (Alicante) and Madrid.
To know more about the brand you can visit Pedro Garcia's website
When I started to work with the company they had less than 4000 fans on their Facebook fanpage and around 200 folloers on Twitter with sporadic posts and not a global communication plan.
During the last year we have organized the content according to the Social Media Plan that I created for them on February/March 2013.
The initial briefing with the client was important because with it I undertood that their main goal wasn't to have much more followers but to increase the Brand Awarness all over the World, focusing on their real target and gaining with that sales on the new online store.
After one year and a half we have increased our followers on both social platforms but all of then inside Pedro Garcia's target: Women, +25, living in Europe (now we are focusing on US too).
To reach these aims we have combined both content marketing, SEO onsite and offsite and a FacebookAds campaigns.
The first step was to work on their former social platforms to unify the content and individualize the target and goals to each one.
After that, we extended the strategy to all the social media that we though were intereteng for the brand as: Pinterest, Instagram, Youtube or Google Plus.
Advertising, Copywriting, Fashion
Social Media Management
Fashion, Graphic Design, Web Development
Graphic design from branding to web design and development of the new brand and e-shop Estilia Sport.
Social Media Manager on Facebook, Twitter, LinkedIn.
Branding, Graphic Design, Web Design
New corporate design for the medical clinic "Clinica de Otorrinoloringologia y Audiologia Dr. Garcia Mira", including: logo design, brochure, business cards and web template.
In addition I have developed their Facebook page and managed their new Social Media Strategy.
Branding, Graphic Design, Print Design
Social Media Management for the fashion icon blog from New York "The Unique Creatures". Development and management on Facebook and Twitter
Advertising, Fashion, Writing
Personal Brand developement
This is a personal project about travel and experiences.
Art Direction, Copywriting, Photography
En estos pequeños cursos prácticos de cuatro, cinco o seis horas los alumnos conocerán las bases del Community Management, las características de una red social profesional como LinkedIn, las funciones, responsabilidades y aptitudes que se necesitan para ser un buen gestor de comunidades online, así como las metodología y procedimientos para gestionar páginas de empresa en Facebook, Twitter, Instagram o Pinterest. Aprenderán como medir resultados en las diferentes redes sociales para poder luego presentarlos a sus jefes o clientes. Y para acabar el ciclo, uno de los cursos estará dedicado a la creación de un blog desde cero, ya sea para uso personal o profesional.
Branding, Journalism, Web Development